The Doughnut: An economic model that embeds social and environmental well-being

Imagine a world where all businesses will compete not only to be the best in the world, but to be the best for the world.

There is a growing recognition that businesses must play a larger and more significant role in addressing some of the most challenging issues our society is facing today. Businesses don’t just stand at the edge of the collective. Without the vast resources, both financial and human, as well as the global reach of large companies, it will be impossible to solve some of the world's most pressing problems.