Business Mentorship
Holistic Business Mentorship for building the foundations of cycle-awareness coaching business ZYKLUSPOWER.
ZYKLUSPOWER is a coaching and process facilitation business that shows menstruating humans and organisations how to use their cycle as their superpower.
Everything in nature is cyclical, including ourselves as human beings. Understanding how those cycles work and living in sync with them helps us reconnect with ourselves and our environment and activates our inner strengths and potential
“We helped ZYKLUSPOWER define their target audience, craft their offer suite, create their brand identity and develop a communication and content strategy for their business.”
— Lisa, Founder of The Good Change
Why ZYKLUSPOWER decided to collaborate with The Good Change CHANGE
When Franziska Ruhnau, the founder of ZYKLUSPOWER approached THE GOOD CHANGE, she had an idea with a strong mission behind it: She wanted to help people gain awareness of how their menstrual cycle affects them in everyday life and business.
Due to her own history of suffering from PMDS for 7 years until she discovered how cycle awareness put her back in the driver’s seat of her own life, she was strongly committed to support and guide others through this process. Her idea was clear, but she didn’t know how to translate it into an actual fruitful business.
We started to build ZYKLUSPOWER from scratch - developing their business model and strategy, crafting their offer suite, testing and refining different formats, creating their brand identity and developing a communication and content strategy whilst working our ways around mindset blocks, limiting beliefs and the fear of visibility.
Back when we started our mentorship process, Franziska had one wish: Building a business that “works for instead of against her own well-being”. The way we approached this desire throughout the mentorship process was by defining a clear set of values and integrating them in each and every element of their business: whether it is their strategy, their offersuite, their schedule, their communication pathways or their client profiles.
How we helped ZYKLUSPOWER:
✦ Crafted ZYKLUS POWER's business model
✦ Integrated clear set of values in each element of their business
✦ Defined target audience and client transformation
✦ Strategically developed formats
✦ Tested and refined different formats
✦ Crafted offer suite
✦ Created brand identity and brand style guide
✦ Developed communication and content strategy
✦ Developed a value-aligned growth-strategy
✦ Learned and integrated mindfulness techniques for improving self-leadership and building reliance as a founder
Outcomes of our work together
Today ZYKLUSPOWER is supporting menstruating people and organisations to navigate change and challenges through gaining cycle awareness. Since working together ZYKLUS POWER has helped +30 clients in 1:1 sessions, workshops and events to reconnect with themselves and activate their inner strengths and potential.
“I started coaching with Lisa to gradually build my coaching business. From values to products to content strategy, I learn everything from Lisa in the right order. Whenever I feel overwhelmed, Lisa brings me back down to earth and brings everything from within me to the outside so that I can use it for my business.
She is the perfect mix of inspiration and clear guidance for me, and she constantly gives me the courage to believe in myself and my ideas. Above all, she consistently shows me how everything is achievable.
So, she's the best mix of "DREAM BIG" and "THIS IS HOW YOU ACHIEVE YOUR GOAL." The standout phrase from my coaching: WE WORK IN A WAY THAT BUILDS A BUSINESS THAT WORKS FOR YOU. That's exactly what we do, and that's exactly what I want.
My biggest learning, over and over again: You can do it alone. However, it's much easier, more enjoyable, and more motivating to be accompanied by a coach like Lisa. For anyone who is currently at the point of building their business or starting a new branch in their business, I wholeheartedly recommend Lisa. ❤️❤️❤️.”
